If Wikipedia is to be believed, Pop-Up art exhibitions began in 2007 in New York City. They now occur all over they world. Pop-ups are generally temporary events, less formal than a gallery or a museum, often using unusual spaces. Their popularity has boomed since the oughts, including Banksy’s Dismaland which collected work by 58 artists in a rundown seaside town in the UK in 2015, Yasoi Kusama’s room that exploded with flowers in Melbourne, Australia in 2018, the Museum of Ice Cream (not technically a museum) currently in several locations including Miami, Boston and Singapore, and The Color Factory in New York City, Houston, and Chicago. Pop-Ups are often immersive, interactive, and collaborative like Meow Wolf in Santa Fe, which began in 2008 as a small collective of artists sharing an interest in publicly displaying their works and developing their skills. Meow Wolf now aims to “redefine the paradigm of art and storytelling to make a positive difference in the world.”
Fast forward to 2024: browngrotta arts has its own Pop-Up of sorts at JUICE Creative Group in Norwalk, CT. JUICE handles our social media, website development, event planning and other miscellany. It has loads of clients coming into its business and rental studio space each week. Now, select Juice visitors are able to view (and acquire) JUICE Art, a specially assembled group of works from artists who work with browngrotta arts.
In curating the collection, we were mindful of the JUICE ethos. It’s a brand and digital agency based in the US, with team members all over the world. JUICE takes pride in the team of brand experts, designers, marketers and tech geeks it’s built, and the vibrant creative culture it has fostered. To reflect that creativity and energy, we suggested works like Grethe Sorensen’s Out of Focus that references pixels from printing, Warren Seelig’s mechanical sculptures, Small Double-Ended and White Wheel, Gyöngy Laky’s playful Beach Sketch, made of electrical tape wrapped branches and Electricity/Energy by Mariette Rousseau-Vermette, a tapestry that incorporates wire.
Printed pages are another theme; the agency produces a lot of textual content. There are collages made of books and newspapers by Toshio Sekiji; works by Wendy Wahl of encyclopedia pages, and an interesting work by Mercedes Vicente that mixes string and spiral notebook pages and “hints” at writing. Photography, too, was a theme. In a room clients use, we placed a textile triptych made of photo images of Japanese tile roofs that are fragmented, silk screened, and metal-leafed made by Glen Kaufman along with works of paper by Gizella Warburton. On a floor of offices, there are photographs of fiber sculptures by Federica Luzzi, White Shell Tongue 1 and 2 beside a graphic tapestry by Gudrun Pagter.
In deciding what to display, we also collaborated with the JUICE team, including some works by artists they chose. John McQueen is a favorite of several team members. We included Intimate Domain, which includes a tree made of repurposed plastic surrounded by a frame made of small branches and cable ties and also Treed, a depiction of a tree where the drawing creeps off the page an onto the frame. Another popular artist was Canadian painter and ceramist Claude Vermette. There are two of his large canvases, one triptych and one small water color hung throughout the space. Also on the team’s list, works by Keiji Nio, Jo Barker, Dorothy Gill Barnes, Jiro Yonezawa, Chiyoko Tanaka and Jennifer Falck Linssen.
For us, a Pop-Up is a Good Op. The JUICE space looks better, clients and staff appreciate the work, and we get more eyeballs for some great works of art!